
Welcome to Brilliant Nose
Reward-based, scientifically backed training for happy dogs & lasting bonds

About Brilliant Nose
Brilliant Nose provides dogs and dog owners with reward-based, scientifically backed methods to ensure happy dogs and lasting bonds.
At Brilliant Nose, a holistic view of dog training is embraced, focusing on understanding why a dog behaves a certain way. Understanding the reasons behind a dog's actions helps provide the right care and support, while just focusing on the symptoms, ignoring behavior or using force can lead to stress, harm, untreated medical issues, or anxiety.
Certified dog instructor and dog behaviour analyst via Glada Jyckar. Member of Sveriges Hundföretagare.
How it Works
Training Services And Fees
At Brilliant Nose, I offer personalized dog training services tailored to meet the unique needs of each dog and owner. While I mainly provide private sessions, I am happy to create custom group courses if you want to bring a few friends and their dogs together for a customized training sessions.
I offer sessions in Swedish and in English.

Pawsitive Start: Private Session for Puppies
Getting a new fluffy family member is amazing, but it's not always a walk in the park (pun intended). Puppies need to sleep, get socialized, be potty trained, learn to stop biting, walk on a leash, come when called, and much more. This course covers the basic needs of your puppy and provides the tools to foster a great relationship with your new family member.
This course can be customized if your puppy will be living in the city. If your dog is over 6 months, check out the "Excited Paws: Private Training for Teenagers" instead.
OFFER:
Initial Call: Free
1 Session: 800kr | 3 Sessions: 2000kr | 5 Sessions: 3000kr
*Please note that the prices apply within the inner city of Stockholm

Excited Paws: Private Session for Teenagers
Teenage dogs can be a handful, full of energy and curiosity. This course is designed to help you navigate this challenging but rewarding stage. We will focus on reinforcing basic signals, improving leash walking, and working on your dog coming when called. Additionally, we'll introduce fun and engaging exercises to keep your adolescent dog mentally stimulated. This course aims to build a strong foundation for a balanced and happy adult dog.
This course can also be customized if your teenager is living in the city. If your dog is over 2 years, check out the "Everyday Activation Course" instead.
OFFER:
Initial Call: Free
1 Session: 800kr | 3 Sessions: 2000kr | 5 Sessions: 3000kr
*Please note that the prices apply within the inner city of Stockholm

Happy Paws: Private Sessions for Adult Dogs
Do you want your adult dog to learn how to walk on a leash, come when called, stay put, and have fun together? Then this is the course for you.
We will cover the basics of dog behavior and learn easy and fun exercises to achieve the desired behavior.
We'll also discuss the importance of daily mental activity and enrichment, and go over suitable daily activities for your dog.
OFFER:
Initial Call: Free
1 Session: 800kr | 3 Sessions: 2000kr | 5 Sessions: 3000kr
Please note that the prices apply within the inner city of Stockholm

Brilliant Nose: A Fun Private Mental Activation Session
A fun one-off session where your dog gets to use their brilliant nose to solve problems and smell interesting things.
Nose activation exercises can help tire your dog out in a good way and for example decrease pulling on the leash. This course will cover fun and easy nose activation exercises that your dog will love, both at home and on your daily walks.
You'll get lots of ideas on how to activate your dog's brilliant sense of smell.
OFFER:
Initial Call: Free
Price per Session: 600kr
Please note that the prices apply within the inner city of Stockholm

Urban Paws: Private City Dog Training
Do you and your dog live in the city? This course is designed for you and your urban dog. City environments present unique challenges for dogs, such as dealing with e-bikes, skateboards and crowded spaces.
In this course, your dog will learn to navigate the bustling city life with confidence and calm. We will cover essential skills like staying focused amidst distractions, safely navigating crowded areas, and calmly encountering various urban stimuli.
The goal is to ensure your dog is comfortable in an urban setting, making city living enjoyable for both of you.
OFFER:
Initial Call: Free
1 Session: 800kr | 3 Sessions: 2000kr | 5 Sessions: 3000kr
Please note that the prices apply within the inner city of Stockholm

Behavior Problems Analysis
Sometimes, our dogs struggle in ways we don’t fully understand—barking excessively, acting anxious, showing aggression, or simply not listening. It’s not about being “bad”—it’s about communication. Every behavior has a reason, and we’re here to help you uncover it.
Our behavior analysis service is designed to gently and thoroughly assess what’s really going on with your dog. By looking at their environment, triggers, and emotional state, we can hopefully find the “why” behind their actions and create a plan to help them feel calmer, more secure, and more connected to you.
Let’s work together to find the answers. Reach out today to start your journey toward a happier, more balanced dog.
OFFER:
Initial Call: Free
1 Session: 800kr | 3 Sessions: 2000kr | 5 Sessions: 3000kr
Please note that the prices apply within the inner city of Stockholm
Testimonials & Success Stories

Sophie & Harris
Attended Puppy Course
This course gave my puppy and I an amazing start! Clear, fun, and effective training. Highly recommend!

Pernilla & Bruno
Attended Mental Activation Course
Got excellent advice to keep my high-energy dog mentally stimulated and engaged every day in a way that fits our schedule!

Amanda & Laban
Attended City Dog Course
Received great advice on handling dog encounters, loud noises, and busy streets. My pup is now more confident and relaxed in the city.
Blog Hub
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![For almost 50 years, research has consistently demonstrated that positive reinforcement is the most effective and ethical approach to dog training. Yet, the myth of the "alpha dog" and dominance-based methods still persists.
🤔 But where did this idea come from?
In the 1930s, Swiss animal behaviorist Rudolph Schenkel studied wolves living in captivity. He observed that unrelated wolves, forced to live together, often fought for control. From this, he concluded that wolves have a strict hierarchy with a dominant "alpha" pair leading the pack. He explained this idea in his 1947 paper, Expressions Studies on Wolves [1].
Later, wildlife biologist L. David Mech helped spread this idea in his 1970 book, The Wolf: Ecology and Behavior of an Endangered Species [2].
However, after many years of studying wild wolves, Mech changed his view. He found that wolves in the wild do not fight for dominance. Instead, they live in family groups, with parents naturally leading their young, rather than competing for power [3].
Even though the "alpha" theory was proven wrong, many dog trainers continued using dominance-based training, believing that dogs need a strong leader.
However, research shows that this method can be harmful. It can cause fear, anxiety, and mistrust in dogs. [4]
On the other hand, positive reinforcement is a training method that encourages desired behaviors by rewarding them, rather than punishing unwanted ones. Rewards can include treats, praise, toys, or playtime, reinforcing (what humans consider) good behavior in a way dogs understand and enjoy. Research shows that this approach builds trust, strengthens the human-dog bond, and helps dogs feel more confident and happy, making them more likely to repeat positive behaviors [4,5,6,7].
❓So, what can you do to help debunk the myth?
Share Knowledge Gently – Many who use alpha methods don’t mean harm. Educate with kindness, not judgment.
Lead by Example – Demonstrate how positive reinforcement is more effective and builds a relationship based on trust.
Use Science-Based Resources – Share studies and expert opinions to support your points.
📚 Sources in comments (suggest more sources if you like)](https://scontent-lhr8-2.cdninstagram.com/v/t51.75761-15/483601649_17961772532862338_6578923485848375255_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=1-7&_nc_sid=18de74&_nc_ohc=xEZjjXsNGbYQ7kNvwEq4DOU&_nc_oc=AdlrmltoWKdnUUplUXNNAw-zdyZgtDaZ9X4DCX0Ou6mew8I3oOH8D2-oJUpokmCTPv0&_nc_zt=23&_nc_ht=scontent-lhr8-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=RCVaQjMdytS5-pVOOQeH-A&oh=00_AfLURTN7OK4tE-YlBPdICqIqlryTJSw02iPUSoK5RYWMVg&oe=683DC3CD)
![For almost 50 years, research has consistently demonstrated that positive reinforcement is the most effective and ethical approach to dog training. Yet, the myth of the "alpha dog" and dominance-based methods still persists.
🤔 But where did this idea come from?
In the 1930s, Swiss animal behaviorist Rudolph Schenkel studied wolves living in captivity. He observed that unrelated wolves, forced to live together, often fought for control. From this, he concluded that wolves have a strict hierarchy with a dominant "alpha" pair leading the pack. He explained this idea in his 1947 paper, Expressions Studies on Wolves [1].
Later, wildlife biologist L. David Mech helped spread this idea in his 1970 book, The Wolf: Ecology and Behavior of an Endangered Species [2].
However, after many years of studying wild wolves, Mech changed his view. He found that wolves in the wild do not fight for dominance. Instead, they live in family groups, with parents naturally leading their young, rather than competing for power [3].
Even though the "alpha" theory was proven wrong, many dog trainers continued using dominance-based training, believing that dogs need a strong leader.
However, research shows that this method can be harmful. It can cause fear, anxiety, and mistrust in dogs. [4]
On the other hand, positive reinforcement is a training method that encourages desired behaviors by rewarding them, rather than punishing unwanted ones. Rewards can include treats, praise, toys, or playtime, reinforcing (what humans consider) good behavior in a way dogs understand and enjoy. Research shows that this approach builds trust, strengthens the human-dog bond, and helps dogs feel more confident and happy, making them more likely to repeat positive behaviors [4,5,6,7].
❓So, what can you do to help debunk the myth?
Share Knowledge Gently – Many who use alpha methods don’t mean harm. Educate with kindness, not judgment.
Lead by Example – Demonstrate how positive reinforcement is more effective and builds a relationship based on trust.
Use Science-Based Resources – Share studies and expert opinions to support your points.
📚 Sources in comments (suggest more sources if you like)](https://scontent-lhr8-2.cdninstagram.com/v/t51.75761-15/483601649_17961772532862338_6578923485848375255_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=1-7&_nc_sid=18de74&_nc_ohc=xEZjjXsNGbYQ7kNvwEq4DOU&_nc_oc=AdlrmltoWKdnUUplUXNNAw-zdyZgtDaZ9X4DCX0Ou6mew8I3oOH8D2-oJUpokmCTPv0&_nc_zt=23&_nc_ht=scontent-lhr8-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=RCVaQjMdytS5-pVOOQeH-A&oh=00_AfLURTN7OK4tE-YlBPdICqIqlryTJSw02iPUSoK5RYWMVg&oe=683DC3CD)















































































